The Jacquemus SS 2020 show was spring and summer personified

Lavender field, pastel colours and a gentle breeze; what more could you want from a spring/summer collection? This celebration of Jacquemus’ 10-year anniversary involved his first merging of mens and womenswear in a stand out show.

The set was an excellent choice. The spirited lavender accompanied the designs to a T and also provided a picture-perfect location. The pink runway could be seen as a play on a red carpet which signifies the importance of this collection. I could definitely imagine Instagram worthy images and even fashion editorials being taken in such a field and Jacquemus brought such images to life by choosing this background. The hills and troughs of the fields walked by the models enabled the clothes to be appreciated from different angles and built up excitement as a new look appeared at the crest of the hill.

The collection itself, entitled Le Coup de Soleil (the sunburnt), was inspired by the paintings by Hockney, as well as Paul Cézanne and Jean Lurçat. The title was a nod to the designer’s ‘not too bourgeois’ signature and the saturated colours of the clothes[1]. Jacquemus comments that the collection was also an expression of his newfound infatuation with prints, which really showed in the 35 prints he displayed (compared to only three in his last collection). As well as prints, he also plays with sizing and shape in this collection to produce loose, effortless pieces that are perfect for a sunny day.

All in all, this collection was a great choice to end Paris Fashion Week Mens. Here are my favourite looks from the collection (it was really difficult to narrow these down).




Love Jummy