First Balmain and now Moschino, H&M is the gift that keeps on giving with designer collaborations.
I first came across this collaboration when Bella Hadid posted a picture of her look for the show and I was blown away. I was surprised to hear of this collaboration as Moschino is notorious for having very creative but not wearable pieces. To collaborate with a high street shop where people are looking for everyday outfits was surprising, but it worked. With bold, statement pieces as well as more muted, casual pieces, this collection appears to have something for everyone.
This type of collaboration displays a recent development in fashion; universality. Runway looks are no longer reserved for celebrities and public figures, it is now possible and highly acceptable for anyone to rock pieces from the runway in their everyday lives. This collaboration bridges the gap between the runway and the high street and allows people to express themselves in whichever way best appeals to them.
The show itself was fantastic, with Gigi Hadid opening and amazing models walking such as Bella Hadid, Naomi Campbell, Duckie Thot and Iman Hammam (all pictured above). As the collection also includes menswear, there were some men walking the runway which isn’t something you see often. The upbeat, electric music matched the edgy outfits. The LED info sign and posters coupled with the music gave the show a retro and almost cinematic feel. Every model had to walk down some stairs before walking the runway which felt like a spotlight moment for the model and the clothes. The show and collection were very well put together, Jeremy Scott really did that!
As well as the iconic show looks display above, here are my favourite looks from the collection.
Let me know if you’re feeling this collection and if you liked the show.